Help Us Grow

Our Matching programs, Fresh Checks and Market Match, offer farmers’ market qualifying customers a dollar-for-dollar match of up to $5 every week ($20 each month) when they buy fresh and healthy produce at EPA Community Farmers' Market. With the matching programs, farmers' market customers are able to take home $40 of fresh fruits and vegetables at the market by spending only $20.

By matching their spending at the East Palo Alto Community Farmers' Market, we are able to empower low-income customers to make healthy food choices.  


Since 2007, Collective Roots has offered matching incentives, our Fresh Checks program, that has enabled East Palo Alto residents increased access to healthy, local, affordable produce. 

Anyone receiving WIC or Senior farmers market benefits or with a qualifying income (equivalent to the federal income standards for Supplemental Nutrition Assistance Program (S.N.A.P.) can sign up for Fresh Checks. 

market match 

In 2016 Collective Roots has became a member of the statewide California Market Match Consortium (CMMC), a group of nonprofit organizations and farmers’ market operators that all offer similar healthy food incentive programs under the Market Match brand. Market Match is a healthy food incentive which matches customers’ federal nutrition assistance benefits, CalFresh/SNAP at farmers’ markets.  

Impact Fast Facts: 

  • In 2015, over 3,000 families attended the Farmers’ Market in the 6 months we were open. 40% of families visiting the market utilized our Fresh Checks matching program, accounting for 78% (or $34k worth) of the $43k+ total produce sold. For those participating families, we were able to double their purchasing power by giving a total of $17k in matching funds to buy produce (enabling them to purchase $34k worth of produce). 
  • Over the past 4 years, we've ensured that over $150,000 worth of fresh fruits and vegetables has reached low-income households throughout East Palo Alto through our matching Fresh Checks Program.
  • In 2012, 75% of the then 800 eligible participants reported that the Fresh Checks program was “Very Important” in encouraging them to spend their food stamps or income at the Farmers' Market, as opposed to, another food vendor in the community.
  • In 2012-13, 77% of regular Fresh Checks participants reported that their fresh fruit and vegetable intake has increased some or increased greatly as a result of shopping at the East Palo Alto Community Farmers' Market.

Interested in participating in the Matching Programs? Contact